Privacy Notice

• We fully abide by the Data Protection Act. • We'll never share, sell or otherwise leverage your data unless you agree to it • The information we collect is necessary for the smooth running of an e-commerce website - don't worry, we'll only ask for data that we need. • If you have any questions, requests etc just drop us a line and we'll do our best to help

This privacy policy sets out how KE Trading Ltd uses and protects any information that you give KE Trading Ltd when you use this website.

KE Trading Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your personal information or any queries with regard to our processing please contact us via the Contact us page.

KE Trading Ltd may change this policy from time to time by updating this page

What we collect

We may collect the following information: • name and contact information including email address • demographic information such as postcode, preferences and interests • information about your purchases • other information relevant to customer surveys and/or offers KE Trading Ltd collects the details provided by you on registration together with information we learn about you from your use of our service and your visits to our web site.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: • Internal record keeping. • We may use the information to improve our products and services. • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided. • From time to time, and if you've opted-in, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or post. • We may use the information to customise the website according to your interests. • We will use sales data to populate our 'live sales' map. This is completely anonymous and is only ever displayed at a country level. No correlation could be made between a specific customer's purchase and the book displayed on screen and is not dissimilar to other 'recently sold' displays on many websites. Use of your information and your preferences

We will use your information to provide and personalise our service. We will also use your contact details to communicate with you. We may use your information to send you offers and news about products and services. Once you have registered to use KE Trading Ltd, you will be provided with access to a "My account" page that will allow you to tailor our communications to your preferences.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.

For e-mail notifications of out of stock titles we will only use your e-mail address for this purpose and not for additional marketing.

Your interactions

If you decide to delete your account/leave KE Trading Ltd your personal account details will be deleted. Any reviews you have written will not be deleted but default to 'anonymous'.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

KE Trading Ltd uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.

This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, any visitor who has clicked on a KE Trading Ltd advertisement on another site that links to KE Trading Ltd will be sent a semi-persistent (e.g. 30 days lifetime) anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with affiliate sites.

While you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users.

You can find out more about the way cookies work on http://www.cookiecentral.com.

Data transfer

Under the Data Protection Act 1998, KE Trading Ltd is required to tell you if it transfers or intends to transfer information which it holds about you to countries outside the European Economic Area ("EEA").

By accessing and using KE Trading Ltd websites you are deemed to have accepted KE Trading Ltd Terms and Conditions of Use, and to have consented to the transfer and storage of your personal information and data outside the EEA. If you do not wish any of your personal data or information to be stored or transferred outside the EEA, you may withdraw your consent to such at any time by notifying KE Trading Ltd Customer Service Manager at the address at the end of this page. However, because KE Trading Ltd servers are located outside the EEA, if you withdraw your consent, KE Trading Ltd will no longer be able to provide you access to or use of its website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways: • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at via our Contact us page. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about our group of companies which we think you may find interesting.